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Fellows Library Entry


Publication date: Unknown
Donated by: Brian Clegg

A copy of this book is available for loan.

The God Effect by Brian Clegg
Quantum Entanglement, Science's Strangest Phenomenon

What is Entanglement? It's connection between quantum particles, the building blocks of the universe. Once two particles are entangled, a change to one of them is reflected - instantly in the other, be they in the same lab or light-years apart. So counterintuitive is this phenomenon and it's implications that Einstein himself called it 'spooky' and thought that it would lead to the downfall of quantum theory. Yet scientists have since discovered that quantum entanglement, the 'God Effect,' was one of Einstein's few - and perhaps one of his greatest mistakes.

Biography of Brian Clegg:

Born in Rochdale, Lancashire, UK, Brian was educated at the Manchester Grammar School and went on to read Natural Sciences (specializing in experimental physics) at Cambridge University.

After graduating, he spent a year at Lancaster University where he gained a second MA in Operational Research, a discipline originally developed during the Second World War to enhance the effectiveness of warfare through statistical means. It has since been widely applied to problem solving and decision making in business.

From Lancaster, he joined British Airways, where he formed a new department tasked with providing all PC hardware, software and consultancy to the airline. When this was successfully running, he set up the Emerging Technologies Group, a team of the most eccentric but talented staff in the company who researched and trialled technologies from fingerprint recognition to electronic cash. This emphasis on creativity led to working with Dr. Edward de Bono and in 1994, he left BA to set up his own creative consultancy, running courses giving in-depth insights into the use of creativity techniques to develop new ideas and products, and to solve business problems. His clients include HM Treasury, British Airways, SmithKline Beecham, The Met Office, Sony, The BBC, Zurich Bank, The Royal Bank of Scotland and many other blue-chips.

Brian has also written regular columns, features and reviews for numerous business, consumer and professional magazines, including PC User, PC Week, Computer Weekly, Good Housekeeping, PC Dealer, Personal Computer World, Innovative Leader (US) and Professional Manager (UK). His books have been translated into many languages, including German, Spanish, Portuguese, Chinese, Japanese, Polish, Turkish, Norwegian and even Indonesian.

Brian has given sell-out lectures at the Royal Institution in London and has spoken at venues from Oxford and Cambridge Universities to Cheltenham Festival of Science. He has also contributed to radio and TV programmes, and is a popular speaker at schools. Brian is also editor of the successful book review site.

Brian lives in a Wiltshire village with his wife and twin children. When not writing, a considerable amount of his time is involved in music, having a passion for Tudor and Elizabethan church music.

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